Netcetera has signed an agreement to acquire 45 percent of Braingroup by the end of August 2023 (the transaction is subject to approval by regulatory commissions). With the 33 percent, which Netcetera has already held since 2008, the software company takes over the majority. The remaining shares are held by Braingroup’s leadership team.
Braingroup is the market leader for modern hybrid financial advisory software in the Swiss banking and insurance environment. Its solutions cover both online and face-to-face advisory formats – from preparing the discussion to closing the deal. This turns the advisory meeting into an interactive experience and creates the basis for a lasting bond between the advisors and their customers. With around 3100 users at over 105 financial service providers, Braingroup is firmly established in the Swiss market.
Alliance with clout: mobile banking and advisory services
The acquisition is in line with Netcetera’s long-term growth strategy and ongoing investments in its Digital Banking offering. Braingroup’s hybrid advisory solution, integrated into Netcetera’s “mobile first” banking solution, optimally covers the needs of financial service providers. This enables banks and insurance companies to perfect their customer interfaces and create differentiating market advantages.
Carsten Wengel, CEO of Netcetera, emphasizes: “This investment further strengthens our position in the Swiss market and opens a holistic Digital Banking offering to the financial industry. I am extremely pleased that Braingroup’s 51 experts will now act even more closely coordinated with Netcetera. Our cumulative expertise and experience with digital value creation in the financial services sector give us tremendous clout. This will enable us to further drive development and digitalization in the market – to the benefit of our clients and their users.”
Braingroup will continue to operate independently as a strong Swiss brand, complementing Netcetera’s Digital Banking portfolio. Netcetera will take over two seats on the Board of Directors. Daniel Bareiss, member of the Leadership Team and Chairman of the Board of Directors of Braingroup: “We are very pleased about Netcetera’s renewed confidence in Braingroup. Following our successful cooperation since 2008, this majority shareholding illustrates the strong commitment of both partners to optimize the digital offering for our clients.”