24 January 2018

WORLDWEBFORUM

Augmented Reality opens up new horizons

As a partner of the WORLDWEBFORUM, Netcetera introduced the topic Augmented Reality (AR) and organized a vertical about this topic. Visitors of the WORLDWEBFORUM enjoyed hands-on demos of our AR-solutions. These ranged from the Bühler showcase exploring the company’s own grinding machines, the neurosurgery showcase of Inselspital Bern visualizing the results of an examination and planning the appropriate surgical procedure and a maintenance showcase in the industry detecting errors and optimizing processes.

In our vertical we showed the potential of AR for business applications and new associated business models, and why AR will impact nearly every industry. Speakers from Unity, Google, ETH Zurich Game Technology Center, Microsoft, Archilogic and ZHAW School of Engineering, Visual Computing Lab discussed augmented reality solutions and how AR creates value today and tomorrow.

The WORLDWEBFORUM is the leading business conference in Switzerland for digital transformation and thought leadership. It took place on 18 and 19 January 2018. High-caliber entrepreneurs and investors from Silicon Valley and around the world, as well as Federal Councilor Johann Schneider-Ammann, performed at the WORLDWEBFORUM in front of more than 1,500 visitors.

A visitor tries the HoloLens, Microsoft’s mixed reality headset
Philipp Ackermann, head of the Visual Computing Lab at the ZHAW School of Engineering, held the opening speech
Rafael Perez and Reto Grob show the potential of AR
Reto Grob showed how you can create value in healthcare, maintenance and education
Gabriele Brechbühl, Netcetera, together with Stephan Brode, BLT Baselland Transport AG
Gabriele Brechbühl, Netcetera, together with Arno Stark, ewz
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