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2026 Forrester Report 

Affluent, Digital and Done with traditional Investment Advice

Affluent investors increasingly want advisory services integrated with digital banking 

Are you ready for the digital shift in wealth management?

​​​​​​Forrester’s Affluent, Digital, And Done With Traditional Investment Advice report reveals how a growing segment of affluent investors is turning away from traditional advisory models in favour of digital self-service tools. 

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What’s in the report? 

Forrester’s latest research reveals how affluent investors are using digital tools for estate planning, investments and financial advice. And they explain why wealth managers must act now to adapt. 

Key insights include:

  • 25% of affluent investors now prefer digital tools for estate planning and/or resolution, signalling a meaningful shift away from traditional advisory models. 

  • Younger investors are driving this shift, with Millennials particularly over-represented among affluent digital investors. 

  • Human advisors still matter (60% of affluent digital investors still use them) but this group is self-directed by nature. 

  • Wealth managers must act now or risk losing these clients to competitors that offer seamless, integrated advisory and digital banking. 

What's in it for you?

Discover the insights you need to understand this emerging segment and begin adapting your strategy. 

Key takeaways include:

  • How digital tools empower affluent investors to take control of their finances across a broad range of activities, from payments to financial planning. 

  • How the affluent digital investor segment differs from traditional affluent investors - in age, behaviour and attitude toward advice. 

  • Why human advisors still matter, but must evolve to complement (not compete with) digital experiences. 

  • Which financial activities this segment most wants to manage via self-service tools. 

  • Why the Great Wealth Transfer raises the stakes for banks that don’t meet these segment’s expectations. 

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What we bring to your advisory offering?

G+D Netcetera’s holistic advisory approach bridges the gap between digital self-service and personalised guidance - helping banks retain affluent clients, differentiate from neobanks and future-proof their services. 

Our integrated financial advisory solutions enable banks to: 

  • Embed goal-based planning and human expertise directly into digital banking experiences. 

  • Retain affluent clients by offering the autonomy they desire, without losing the advisory relationship. 

  • Differentiate from neobanks with a unique blend of technology and trusted guidance. 

  • Future-proof your services for Millennial and younger investors who expect digital-first, on-demand financial support.

Get your copy here

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Information in Forrester publications is based on Forrester’s efforts to compile and analyze the best resources reasonably available to Forrester at any given time. Opinions reflect judgment at the time and are subject to change.  This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance.

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