Digital wallets, such as Apple Pay and Google Pay, have revolutionized the payment experience by offering seamless, contactless transactions. These platforms often integrate A2A capabilities, further diminishing the role of traditional card networks.
The evolution of NFC (Near Field Communication) technology has created new opportunities for banks and merchants to reclaim their direct customer relationships. By developing their own mobile wallet applications, banks can maintain brand visibility at the point of sale while leveraging the same contactless payment technologies that made Big Tech wallets successful.
The key competitive advantage for banks in the digital wallet space is trust. In many European markets, banks still maintain a strong reputation as trusted payment providers—an asset worth protecting and leveraging in the mobile payment ecosystem.