Forward Publishing

Forward Publishing is Netcetera's answer to the technological needs of publishers

We offer a flexible and cost-effective solution for distributing publishers' content to digital channels. You benefit from our decades of experience in consulting and implementing publishing solutions.

We provide a fast and stable digital playout solution and develop customised publishing software. We take care of the operation of your solution on a secure and high-performance cloud platform for you. 

We also integrate perfectly customised software from our large partner network, as well as other existing or desired software.

This flexibility makes us the perfect partner for forward-looking and digitally minded publishers. We enable you to concentrate on your core competences: Playing out good content where readers are in order to gain new subscribers and increase advertising revenue.

Customised user portals based on a tried-and-tested framework

There is no off-the-shelf solution for digital user portals. Every publishing infrastructure has individual requirements.

With us, you get the best of both worlds: a stable software basis with our tried-and-tested framework and, building on this, the individual, customised design and further development of your publishing infrastructure. 


Forward Publishing by Netcetera is your individual and comprehensive project service provider for optimal digital publishing. Our story-first approach starts with expert advice based on a thorough analysis of your current publishing infrastructure. Together, we develop customized workflows to achieve the best results cost-effectively. Our services include cross-industry content and AI consulting as well as analysis workshops - a customer-centric consulting approach to successfully evolve your publishing architecture, infrastructure and integration.

Our publishing study "Digital News Publishing Barometer" shows: Playout in publishing houses is fragmented and inconsistent. Many isolated solutions often have to function and interact with each other. Publishers often struggle with the smooth integration of software solutions into efficient workflows and tend to use in-house developments or highly individualized solutions, regardless of the size of the company. Standardization and clear processes are therefore essential for the success of digital playout. In order to make the technical basis competitive, people with a deep understanding of the processes must initiate suitable modernization processes - and this is exactly where Forward Publishing can provide perfect support.

Customised publishing solution

For individual requirements for your publishing environment, we are your strong technology partner with decades of experience in software development with publishers. We integrate existing and new components and products seamlessly into your IT infrastructure to create a customized publishing solution that is perfectly tailored to your needs.

One example of our successful collaboration is the publishing house Aschendorff. Maximilian Degenkolbe reports: "Together with Forward Publishing, Aschendorff develops efficient solutions - and does so quickly. It took six months from initial planning to going live, and only four months for pure development. We managed things at a speed that we could never have achieved on our own and with our previous set-up."

Partner for cloud operation, maintenance and further development of your solution

As a partner for cloud operation, maintenance and further development of your solution, we offer a comprehensive "all-round carefree" package. Our IT operation management ties in directly and seamlessly with software development and includes consulting, planning, implementation and the operation of publishing infrastructures in the cloud in accordance with the highest security and availability standards, including app support.

At the end of the process is your individual, ideal digital publishing solution.

Your advantages

It all starts with a professional analysis: what is really needed and how can the best result be achieved as cost-effectively as possible?

We know the needs of publishers at first hand: as a technology partner, we have been advising and supporting media companies such as NZZ, Bauer Media, Aschendorff and many more for many years. The breadth of experience we have gained from working with many different publishers makes us particularly qualified to advise you on your publishing infrastructure.

Our framework

Your guarantee for fast time-to-market

As Netcetera already operates many large regional and national newspaper portals with Forward Publishing, we never start from scratch when implementing a playout platform. For the typical, partly standardised requirements, there are reusable modules that can be used for a new setup without delay.

Portal Design

Our portal design utilises standard elements and interdisciplinary collaboration for fast, cost-effective and maintainable solutions.


The high-performance web delivery provides SEO-optimised and cached pages and articles on web portals and is supported by a redundant, high-performance and scalable infrastructure.


Lean, native "Web-View" app for iOS and Android without channel-specific preparation effort


Seamless integration with your favourite email marketing tool directly from your CMS. Automatic compilation of newsletters from existing content.

3rd-Party-Content / Feed-Import

Import standardised feeds and agency formats, or individual content from external sources.


Sitemaps for existing archives as well as the dynamic indexing of current content according to the latest SEO rules.


Manage and configure your forwarding efficiently.

Most-Read Articles

A web service with analytics integration for generating teaser lists of articles with high attention.


Easy to configure paywall 

Partner Ecosystem

Specialists have many advantages over generalists. That's why we have built up a high-calibre partner network that combines the best solutions from planning and editing through to print production.

The trick is to tailor all these specialists to the individual needs of a publishing house in a stringent and efficient installation. 

Find out more about Forward Publishing

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