Kids banking app as a white-label solution

Digital banking developed for Gen Z & Alpha

"Teen banking today defines the future of banking."

Gen Z and Alpha* will account for over a third of the workforce in 2030.

* Gen Z: born 1997 - 2012
  Alpha: born 2010 - ca. 2022

Cushman & Wakefield (2020), Demographic Shifts: The World in 2030

Selected features

Cockpit for teenagers

Financial literacy
Safe space and contextual support in acquiring financial skills

Privacy for teens
Same experience as paying with cash, but with a debit card

Cockpit for parents

Supervision & safety net
Adjustable levels of safety and supervision depending on maturity and sense of responsibility of teens


Shared parent money pot 
For everyday expenses that are not covered by pocket money

Our offering

Cost effective white label approach - quick time to market

SaaS-based solution, relying on bank’s existing backend systems

Lightweight and easy integration using open banking standards

Based on research of the needs of parents and Gen Z and Alpha teens

Understanding Gen Z & Alpha

We talked to many teens to better understand them and their world and to find out what is important to them.


Cash is king but peer-to-peer (P2P) payment became popular during the pandemic (Twint in Switzerland).


Simplicity is key in banking apps. Teenagers are especially interested in how much money they have.


Children have saving targets (smartphones like iPhone, brand clothes like Nike) and are loyal to brands.


Children don’t have touchpoints to the banks anymore.

Identified problems and requirements


  • Maintain privacy when spending
  • Budgeting - keep an overview!
  • Not carrying a wallet
  • Remind friends to pay debts to them


  • No cash at hand
  • Teaching digital literacy
  • Opening a bank account for their children
  • Be sure that children are “safe” when spending (not controlling)


  • Acceleration of digital trends due to COVID
  • Decline in customer loyalty Gen Z
  • Perceived price sensitivity of Gen Z

User- and customer-centric approach

To find out what children need from a banking app, we performed 1800+ minutes of qualitative interviews, 12 prototypes, and 41 qualitative tests in 2021.

The result is a product that addresses the challenges of teaching and learning (digital) financial literacy and thus supports both teenagers and parents.

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