Online-Shopping: Easy & secure payment

Consumers are buying more and more goods and services online. E-commerce will continue its strong growth in the coming years, with annual growth rates of well over 10 percent. When consumers pay online, they prefer to use familiar payment methods. It is therefore not surprising that - seen globally - cards account for the largest share of online payments. Our payment experts explain the challenges of card payments in e-commerce for card issuers and for online merchants, and the latest solutions.

The aim of online card payments is to offer consumers the simplest and most convenient user experience while ensuring the highest possible level of security. The particular challenges lie, on the one hand, in the fact that the abuse rates in e-commerce are currently still many times higher than in the physical business at the point of sale (POS). On the other hand, customers abandon purchases for various reasons. In addition, the second European Payment Services Directive (PSD2) has significantly increased the security requirements, among other things through Strong Customer Authentication (SCA).

Advanced solutions thanks to close cooperation with Schemes

Netcetera's mission is to create suitable solutions for card issuers, payment service providers (PSPs) and acquirers - in close cooperation with the major card organizations Mastercard, Visa and American Express. Netcetera is a technical associate of EMVCo's, who are responsible for standardizing the various technologies, and is thus directly involved in important innovations and developments for payment transactions.

Improvements with tokenization, SRC and 3DS 2

The current solutions include tokenization and the new rules for Secure Remote Commerce (SRC). The aim is to make a card transaction in e-commerce as simple, convenient and secure for all parties involved as customers and merchants are used to at the physical POS. All the technology required for this should remain in the background.

In tokenization, a so-called token replaces the card number. Such a token has the advantage that it can be linked to specific devices (e.g. smartphones) and specific applications. If an unauthorized person gets hold of a token, they cannot use it – in contrast to a real card number. Such tokens are used by Apple Pay or Google Pay, among others, and now also in e-commerce. Both, card organizations (schemes) and various PSPs offer tokenization services. Kurt Schmid, Managing Director Digital Payment at Netcetera, comments: "The schemes' tokenization services create a link between merchants and card issuers. Compared to PSP tokenization it offers significant advantages, such as better conversion and improved security. The first practical experiences have already shown good results. We also expect that in the foreseeable future the schemes may make payments without tokens economically less attractive and even prohibit them altogether".

SRC is designed to ensure an even smoother payment process in e-commerce. In the near future, SRC replaces the existing solutions "MasterPass" from Mastercard as well as "Visa Checkout". Returning customers should be automatically recognized and thus be able to save some of the previously necessary steps in the checkout process, which in turn will have a positive effect on conversion.

The further development of 3-D Secure is also currently providing food for discussion. In its latest version 2.1 and 2.2, the system supports the exceptions provided for in the rules for strong customer authentication. This includes rules relating to whitelisting and risk management measures. Kurt Schmid comments: "It makes sense for online merchants to migrate quickly to 3-D Secure 2.x in order to make the most of the exceptions and thus make card payments even easier for their customers".

To the presentations on SlideShare:


EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.

Ana Vuksanovikj-Vanevska talking about 3-D Secure 2
Ana Vuksanovikj-Vanevska at the MPE panel discussion
Silke Hubert presenting tokenization and SRC
Silke Hubert at the MPE panel discussion
Demo of our payment solutions at our booth
Full house at our evening event with Visa
Kurt Schmid presenting tokenization at our evening event

Talk to our experts:

Ana Vuksanovikj-Vanevska

Senior Product Manager Secure Digital Payments

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